Tecnetico @ Twitter
on Twitter since
- Men 72% 72%
- Women 28% 28%
We’ve been tweeting since 2006, while at the same time witnessing the incredible growth of this unique approach to sharing.
For us, Twitter is the place to break news. Our “Boletines” or “news bulletins” help us deliver the headlines as soon as they happen. After we work the details on a full report, we publish a link to the full story.
But our Twitter presence is not a “one way street”.
We engage with our followers.
Whether it’s questions about the latest gadgets, help with solving a problem, reactions to a tweet we posted or were mentioned, we tweet with our audience.
Additionally, Tecnetico’s Twitter account is central to our 1-hour live radio show on Univisión Radio. We invite our audience not only to follow us but to also send questions and comments with the hashtag “#Resuelve“. The show’s social media co-host will read the tweet on the air, which leads to instant, immediate engagement, something our followers truly appreciate.
One great aspect of our followers on Twitter is that technology is just one of the topics they like.
They are into music, comedy, politics and current events, movies, and of course, sports. 72% male, 28% female. This tells you that the audience Tecnético has on Twitter goes beyond the tech-only enthusiast and has reached the mainstream.
a great opportunity for brands
As part of the many types of content we bring to our audience, several times during the year we feature a high-profile special event that we believe is of extreme interest to our audience. Examples of this are the release of a new device, a big technology event takes place, and similar happenings.
When any of these happen, we integrate our Twitter presence as part of what we offer brands as sponsorship packages. This means that we “wallpaper” or rebrand our Facebook page with artwork that references the special event that is happening and includes the logo and any other appropriate material of sponsors.
It’s another touch point that we cover so that brands that work with us can benefit. For us, this additional exposure adds value to our offerings and helps brands maximize their investment.
Brands who have taken advantage of these opportunities are AT&T, Excel Electronics, Sprint, Microsoft & T-Mobile.
Steady as she goes…
This chart shows the steady, continuous growth our Twitter presence has achieved, a growth that has been completely organic. We do not buy followers. Never have. Never will.
As extensions of the Tecnético brand, these projects are fully integrated into everything we do.
Advertising, marketing and organic content opportunities
Twitter-based campaign examples
Click or touch the image to see it larger.
To protect you from liability and to follow the guidelines of the Federal Trade Commission (FTC), all our sponsored tweets campaigns include a disclaimer tag as part of the tweet so that the audience knows the message is being sponsored.
Profile image sponsorship
Let us host your your brand’s message. You set for how long, we make sure it’s seen!
Pick a topic, tag or category and we’ll append a tweet stating your sponsorship. If Samsung is making news that week, you can have us insert automatically your sponsor tag to all content related to Samsung. It’s an unequalled opportunity to be right where the action is!
This tweet was part of a year-long campaign which helped JetBlue achieve its brand-awareness goals for the Puerto Rico market. This came at a moment when all airlines were stepping up their tech credibility. Having us on their side helped them ascend above their competition’s tech credentials.
Smart move from T-Mobile to sponsor an app segment on one of our radio shows. It’s something right up their alley. This sponsorship included opening and closing tweets that were posted exactly at the beginning and end of the segment.
Microsoft tapped on our loyal Twitter following (which was just under 2,380 followers!) to promote a sales event. When asked if they would advertise with us, the answer was a resounding “yes!”
A leader in the audio category, Klipsch’s local Caribbean representatives, Triality Distributors, asked us to come up with ways to help drive traffic to their Facebook page. This is still ongoing, but the results look promising!
This is how we tweet
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We are a collective looking to further the innovation, creativity and power that the internet brings to all of us. Properties include Tecnetico.com, EnterateDeLoNuevo.com and EnterateDeTodoLoNuevo.com, social media presence plus radio and television media properties.
Founded in 2002 by enthusiasts of technology and internet with a combined experience of more than 30 years.